​While reviewing CRM data, website form responses, and customer journey touchpoints for Dream Doors, I identified a major gap in the funnel where warm leads were being lost. I raised this with senior management, provided a clear explanation of the issue, and was asked to implement their approved solution.
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This intervention directly contributed to a revenue increase in the tens of thousands of pounds, as each successful lead conversion - in the kitchen renovation space - represented a high-ticket sale.

While working as both Marketing Administrator and Receptionist at Oxford Computer Consultants, I identified an opportunity to enhance the company's marketing strategy by introducing a stronger pull element through social media.

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I developed a three-phase campaign designed to spotlight the premium quality of the brand, with each phase built around a distinct core message. I designed three out of the four content types featured in the campaign - Case Studies, How-To and Thought Leadership Articles, Reviews, and Team Profiles.

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To bring the campaign to life, I collaborated with Software Developers and the Head of Project Delivery to produce article content, and also authored a piece myself titled “Digital Accessibility: How To Ensure You Are Getting It Right.” This initiative helped reinforce the brand as a trusted authority in the software consultancy and development space.

While acting as Marketing Lead for the start-up TOTUS RPO, I was responsible for building the entire marketing function from the ground up. I worked closely with the Director to define the overarching strategy, then designed and implemented the corresponding marketing plans.

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As part of this, I identified email as a high-impact channel and manually built the company’s email campaigns, one of which resulted in its first conversion. I created the customer journeys, built and segmented the contact lists, wrote tailored subject lines and email copy, added automated personalisation, and rolled out multiple targeted campaigns simultaneously. These efforts laid the foundation for scalable lead generation at a critical early stage of the business.

As a Marketing Assistant within the Author Team at Routledge/Taylor & Francis, I managed and executed marketing campaigns for authors globally across 11 subject areas.

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When the Marketing Coordinator left unexpectedly, I was trusted by my manager to step in and take on part of their responsibilities. This included verifying global book order data, cleaning it for accuracy, and preparing it for the next stage of processing - ensuring minimal disruption to ongoing operations.

In addition to my core duties, I took the initiative to develop a social listening board to monitor brand sentiment, providing the team with a real-time view of audience perception and engagement across platforms.